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Technology allows users to buy scents on mobile devices.
January 17, 2011
By: TOM BRANNA
Editor
The new ad campaign for Playboy’s Fragrance for Men by Coty Beauty, which appears in the iconic magazine’s January 2011 issue, features mobile device image recognition technology that allows users to get more than just information. Mobile phone users who take a photo of any of the 2010 Playboy Playmates featured in the ad and send it to [email protected] will receive access to exclusive images and videos and they will be able to make secure mobile purchases of Coty’s line of Pl...
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